We are a private family fund focused on companies and people that create Joy in the work they do, whether that is the moment a user experience solves a problem that has persisted for too long to delivering products that solve problems to creating a moment of hospitality that makes people feel welcome and wanted.  We enjoy the process of growing a business together with other smart and joyful people and as such, look for early stage investments where we can add both capital and operating value at the start the ensure a successful journey.

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We've gotten to know some fairly successful people in all walks of life and the one trait they all have in common is a deep sense of joy that comes from knowing their customer, their value and their mission are all aligned.​We invest in companies and people that create both a difference in their market and a place that customers, employees and suppliers all feel a deep shared sense of commitment that comes from a shared joy of winning and delighting customers,  You can learn more about our portfolio of investments, both major (between 5-40% ownership) and minor, as well as our work with these companies in operating roles to help them scale quickly.  We also have five general rules for investing:

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1. Don't get into farming- it's a horrible business to be at the raw end of the value chain. We look for business that add both revenue and IP value.

2. Don't give your money to people who aren't actually nice to others, including employees.  It never works out for anyone, including the world.

3. If the CEO/Owner doesn't wake up every day with a pathological desire to work for customers benefit, run from the investment.

4. Don't give equity to friends automatically - everyone on the founding team earns their shares over the first two years or stops being friends.

5. If we can't get five random friends excited about the business in a short chat, then either it's too complicated to work or not compelling for us.