1
From MVP to Scale - Go to Market services
In many cases, we meet startup founders that have a deep technical background, but a missing the key experiences to even begin hiring the right team and building the right go to market engine, from top of funnel toolchain to account development to scale partnerships and enterprise sales, the path to achieve growth can be tricky. We often work with startups on a compensation mix of equity and cash to help manage the burn while helping them prepare their next raise ask with a thorough plan and to help them implement that plan as advisors and potentially investors. The scope and scale of this work can vary greatly, so contact us to set up a call to discuss what your challenges are.
2
Market and Industry Advisory work
Both of us have extensive experience in the tech marketplace and are often contacted by firms seeking to set up an hour to discuss, on behalf of a client, the market dynamics in cloud computing, various technology markets and cloud software services. Contact us and we can share our rates and booking process.
3
Complex GTM Consulting
We've had a long track record of innovation - building the first deal registration program in 2002, building a scale $1b OEM business, launching Azure as a partner platform in 2009 and getting the entire channel to move to consumption incentives, launching OCI as disruptive cloud and many more - the journey has been interesting because we've had the opportunity to work with industry leaders at critical moments of strategic change. If you need help with complex, multi-product GTM challenges that balance sales performance, partner driven scale, customer delight and competitive gains, let us know, we would love to chat.
Joyful Brands is a private investment and advisory firm that specializes in helping companies scale and solve complex challenges that arise in bringing a product or service to the market. Our expertise lies in working with cloud SaaS and tech companies that we have an equity investment in, but we also often start with an advisory engagement to help plan the best course of action as part of your next raise.
With our background in building and scaling both the largest public cloud companies, turning mid-market single-product firms into multi-product powerhouses or helping startups scale, we enjoy the challenge of creating new and innovative ways to scale a business.